Knowing If Your Business Has A Good Logo
Every day, the average American sees +6,000 advertisements. One most of those advertisements, there is some kind of logo present. Every company has a brand symbol of some sort, but that doesn’t mean every trademark is good. We all know a good symbol when we see them, because a good emblem sticks with us. There’s a reason that these good trademarks resonate with us. Here are five characteristics of strong logo design.
Your Logo Needs To Be Big And Small
The size of a design matters. Unlike most images and posters designed, logos have to be designed to work at any scale. Each one needs to be able to work at the size of a dime and the size of a bus, even if you never plan for your logo to be those sizes. By making sure a logo is able to scale up or down well, you will ensure that the quality of your logo is not lost.
Brand Symbols Aren’t Rainbows
When designing a trademark or brand symbol, there are a ton of different shades and hues to pick from. However, there are a couple things to keep in mind with different colors. Having a wide variety of colors may seem fun, but can make it easy to lose your design in the process. Some of the strongest logos use a maximum of three colors (one primary, one secondary, and an accent color). Secondly, any design needs to be able to work in full color, in solid black, and in solid white. These are the three bases of color usage with any trademark. If your logo looses quality when you switch from color to solid black, you should consider revising the design.
Keep Your Symbol From Falling Over
Balance is extremely important in graphic design. Even though a logo is a stationary image, when unbalanced it can feel like it is about to fall over. If a logo design makes you want to tilt your head or rotate the image, then it’s unbalanced. A few tips that can make sure your emblem is balanced is keeping the heavier lines and shapes toward the bottom, making sure that the design is based on the center of the design rather than the left or right, and keeping a emblem in a square ratio will help ensure balance.
Use That Emblem Everywhere
Brand symbols have to look good on more than just paper. Make sure that your design is strong on multiple mediums, not just letterhead. For example, if you work with packaging, see how your design looks on cardboard. A few mediums to always check are shirts, business cards, social media, letterhead, and websites. If a logo doesn’t work on one of the primary mediums, it is not a strong design and should be revised.
Your Design Should Be Able To Stand Strong
Trademarks are the visual head of a business. They communicate who you are in just a simple image. That being said, a logo should be able to stand alone without anything else. If a logo needs text, special framing or position for it to work, then your logo is dependent on its environment and can not stand alone. When a symbol cannot stand alone, it cannot accurately represent a business.
By keeping these characteristics in mind when looking at logos, you can easily tell what a good logo looks like and when a logo needs some work. The more you pay attention to these details, the more surprised you will be at the amount of bad designs that surround you.
If you want a trademark redesign, we’d love to team up. Let’s talk.