Brand Watch: Who We’re Following
Brands are all around us, but that doesn’t mean that every brand is good. These are the top ten brands to watch. Some of them are making waves in their industries, some are strong beacons of good work. Either way, we have a lot to learn from these companies.
International Business Machines has existed for over 100 years, and they are still going strong. In fact, they’ve been shaking things up internally and externally for the last couple of years. They introduced us to Watson, their AI, a few years back. Last year, they made the majority of their satellite staff move to their offices across the nation. Finally, they rebranded in May 2017, entering into the “Age of Watson.” We’re definitely excited to see what they do next.
Dropbox has been a constant in the could-based storage game for years. A couple of years ago they did a subtle rebrand that just updated the logo and typography. But in October, they announced a new Dropbox in the makes, one focused on creative energy (we’re still not sure what they really means, but it sounds cool). We feel like something big is about to happen with user experience and Dropbox, so keep your eyes peeled.
WeTransfer is a cloud-based transfer service that sends files up to 2gb through a secure email. It’s a pretty nifty service to use, especially for secure documents. They have recently expanded their services into a Pintrest-like app experience with added file sharing. To be honest, we’re a little confused on what they are desiring to do, but we’re excited to see where it goes.
The Mozilla project launched in 1998, and has constently flown under the radar since. They where the most popular internet browser until Google Chrome launched, but have now faded into the background. That was the case, until they launched a rebrand in 2017. The most fascinating part wasn’t actually the rebrand, but that they are documenting the whole process online. You can read about it here.
Airbnb has completely changed the vacation industry. Instead of staying in a hotel or hostel, you can now live in someone’s home. A lot of this is easy to brush off without a second glance, except for the fact that Airbnb has created an environment of trust over the internet to such an extent that people open their homes to strangers. That’s not something to happen over night, and we’re excited to see how it grows.
Amazon has existed for over 20 years now, but really started to expand their reach around 2004. Now, not only are they the world’s most popular distributor, but also are leading the way in smart home hardware. We’re really excited to see how they continue to bring the mall to our doorstep, and kind of wish they would slow down on the Alexa products.
So many work chat apps have been developed over the last decade, so what makes Slack so special? Simply, Slack came into existence right before the age of the Startup began. Their quirky user experience and fun personality (one of their notification sounds is someone saying “hummus”) has set them on a path to success. Today the service has more than 4 million active users (1.25 million of them paying), showing that timing really is everything.
Cisco isn’t a consumer brand, but a corporate one. As a technology company focusing on connecting people together, Cisco has made themselves as the name for digital networking, which is no small feat. As a stable brand that is a trustworthy staple in the business world, we’re always looking forward to what they do.
Online banking has become the standard for personal accounts. But banks like Ally take it a step further and do everything online. Know that our world is getting deeper into digital integration, we think that Ally is leading the way for smarter banking. The trick that Ally has managed to figure out is how to convey a personal touch over the internet without it sounding fabricated by a machine. Speaking that they’ve figured this out, it will be interesting to see how they do.
Youtube has changed the internet forever since launching in 2005. Now, over 300 hours of content are uploaded every minute, and over 5 billion videos are watched every day. In 2015, they introduced their premium subscription service, YouTube Red, and quickly followed it with YouTube Music. With a fresh and clean rebranding in 2017, YouTube is not only entering the world of streaming and content creation, but positioning themselves to make a giant impact.
What do you think? Tell us in the comments below!
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