Website Design: The Best Platform For Business
Website design seems like a daunting task. No matter how many companies claim that it’s simple, it never really seems to be all that simple. In 2017, having a website is a necessity for any business, no matter the size. And no, a Facebook page just won’t cut it. Users now associate websites, social media profiles, and google business listings with existence. So making sure your digital identity is accurate is extremely important.
There are a lot of website platforms to build your site on, and we mean a lot. In this article, we’re just going to focus on the big three: Squarespace, WordPress, and Shopify.
Squarespace, The Home Of The (Very) Small Business
Pros: Easy, Fast, Beautiful
Cons: Price, Visually Limiting
Squarespace is a trendy design platform that markets themselves as a quick, one-stop shop for web design and hosting services. Their drag and drop user interface makes building a website painless and breezy, but also very limited. With very similar prefabricated templates, it is up to you to create the right content (pictures, videos, articles, etc.) to make your business shine.
Some other concerns we have with Squarespace is pricing. With business plans starting around $26 a month ($18 a month when paid annually), there definitely are some cheaper options. Finally, the overall platform doesn’t position your website in a place to really grow with your business. You’ll be able to add pages here and there, but new features and making a website grow from a start-up to a corporate page pretty much means that you’ll have to move to another platform.
WordPress, The Cornerstone Of Website Design
Pros: Free, Customizable, Versatile
Cons: Time, Learning Curve
WordPress is one of the top web design platforms used by bloggers and professionals alike. Started as an open-source blogging platform, third-party companies have turned WordPress into an essential for medium-sized businesses. Highly customizable, WordPress allows anyone to create a custom website just for their business. As a free option, it’s definitely worth considering.
The one concern with WordPress is the learning curve. It isn’t intuitive like the Squarespace or Shopify with an easier drag and drop interface. Luckily, so many people use WordPress that learning how to use it is free. The second concern is the time. It takes much longer to build good WordPress website, especially one that grows along with your business.
Shopify, The E-Commerce Spot For Websites
Pros: Easy, Fast, Made for Selling online
Cons: Price, Visually Limiting, Only Made For Selling Online
Shopify is really simple. They do one thing really well, and that is e-commerce. Most Point of Sale software systems easily integrates with Shopify, making keeping up with sales and inventory a breeze.
However, the same visual limitations of Squarespace are found here. And the pricing is even higher than Squarespace (plans start at $30 a month and go up to $300). But with full customer support, their own hosting and security services, many users say it’s worth the investment.
Overall, if you want to get a website designed quickly, Squarespace or Shopify may be something to consider. However, with the amount of money you may pay each month for a website that may only last a couple of years at most will probably make you want to reconsider.
Our strong recommendation is to use WordPress. The amount of customization is amazing, and having a website that can grow with your business is vital for maintaining a strong brand. It does take more time to get started, but once you learn how to use it you are good to go for years to come.
Want a professional to design your new website or even take a look at your current one? Let’s make it happen.