9 Reasons You Shouldn’t Pay $50 For A Logo Design
The city of Raleigh, North Carolina recently paid over $200,000 for a new logo design in November. Many people scratched their heads as to why it would be so expensive.
It’s not a mystery that logo design can be expensive. When you are starting a business, or running your own company, shelling out hundreds or thousands for a logo may seem ridiculous. The more you look at logo costs, the better a cheap logo design sounds. And with online services readily available, it’s extremely tempting. But that’s essentially a horrible idea. Here are 9 reasons why:
Your business will be limited.
Paying for a $50 logo is the equivalent of a dollar-menu cheeseburger. It’s not fancy and the slice of “cheese” may be halfway on the patty, but it’s still a cheeseburger. The same thing applies to your business. A cheaper logo is going to limit the ways you can use it, and limit how your business can look.
Your logo will not be accurate.
This is your business that we’re talking about. Your logo should represent everything your business is and wants to be. The odds of that happening with a $50 dollar logo is minimal. You might get a few options, such as modern or traditional, but what sets your business apart won’t be reflected.
The designer won’t care.
Paying $50 for a logo tells the designer you hire that you really don’t care. And the minute they know that, they won’t care either. After all, it’s not their business that will have a bad logo, it’s yours. If the designer does care and is willing to charge $50 for a logo, be equally cautious. That usually means they don’t understand the scope of their work, which is just as bad. Finally, designing a logo takes work. There is no possible way to receive a logo from a designer at $50 where the designer is putting in the work behind it unless they cut you a deal.
The design will be cookie-cut.
Originality may not be too high on the priority list when you are looking for a logo design, but it should be something you pay attention to. Having a logo that looks like every other logo fades into obscurity like a boutique shop with a script font on their sign. At $50, your designer will use a formula (some places use a computer instead) to generate a simple logo based off of what everyone likes, not what you need.
You’ll start to limit your creativity.
Your logo is one of the key pieces of your business. It goes of every piece of letterhead, it’s what people recognize you by, it is the visual face of your business. At 50 bucks, the creative process is non-existant. There is no insight or research, it’s just thrown out on the paper. And at $50 dollars, you really can’t be too mad at it.
You’ll be forced to like it.
At a certain point your $50 dollars will be exasperating and extremely frustrating. No matter if they promise unlimited revisions, there is a point where nothing done to your design will make it work. You’ll find yourself saying “I guess I like it,” and the minute you say that, you’re compromising your business and how you are represented.
Someone else will have your logo.
Remember how we said your design will be based on a formula or a computer? Not only does that mean that you will have a noncreative image, it means someone else has received the exact same thing from the same guys. It’s only inevitable, and they don’t promise that no one else will have an exact replica. That’s like you paying to look exactly like someone else.
It proves how little you value your business.
In all honesty, a $50 logo is just cheap. It’s low quality, and it isn’t made to last. When you decide that is how much you are willing to pay for a logo, it says that’s how much your business is worth to you. While that may not be true, it’s reflected. Customers can recognize a cheap logo, as can potential business partners.
You will want a better one.
When you look at large businesses, they may change their logo every 20-30 years. Of course, they are paying a ton of their logo. Comparatively, with a logo you pay 50 bucks for, you can expect to want a new one in a year or so. A cheaper logo isn’t made to last very long. When you receive it, the design will either already be outdated or it will become outdated soon. Hopefully you won’t pay another $50 dollars when it’s time for a new one.
So how much should I pay for a logo?
The answer to that questions depends on both you and your designer. A designer sets a rate, and then you can agree to it or not. However, we’d say anything under $200 dollars is going to be unsatisfactory. But, as proven by the Raleigh logo (which is really good), there isn’t a price ceiling for logo design. Our recommendation is to look at average logo cost from firms around you and base your budget off of that.
If you want help on figuring out how much your logo should cost, feel free to reach out to us here.