Why are Ads Invading Every Aspect of Our Lives
Ads are everywhere
No matter what you’re doing, as long as you’re alive and paying any attention to your surroundings, you’re going to see advertisements. They have become something that we are accustomed to in our everyday lives. Ads have been here for centuries, if not millennium, and they aren’t going away anytime soon. But why the need and desire to flood every aspect of our lives?
Ads haven’t always been the way they are
In today’s society, ads are about appealing to their customers, drawing them in and then maintaining their loyalty. They once were used to try and get customers to buy specific goods and offered no commitment. This method of advertisement changed about 200 years ago when the people producing the ads realized that there was more business in gaining someone’s loyalty rather than selling just one good or offering one kind of service. They began developing their companies to appeal to the masses and changed their advertisements to adhere to their new tactics.
This change meant that they went from convincing you of the quality of goods you purchase to convincing you that you should be shopping and buying anything and everything. Businesses still use this tactic and some of the bigger brands have perfected the techniques and used them to their advantage.
So why do we see them all the time?
We live in the age of consumerism
In the modern world, it is hard to go very long without wanting, searching, or even looking for something to buy. Retail stores are constantly packed, and online shopping has grown tremendously into a brand new market. Almost everyone has an account with on online retailer or electronic commerce company, such as Amazon, that they like to use regularly. People regularly go on Target or Walmart runs for a one stop shop. That is the product of advertising right there, knowing which stores you like and staying loyal to them.
We are surrounded by technology
Since the rise of technology, it had been easier for companies to get their ad information out to the consumers. The very first television ad was released in the 1950s. It was alarming, but intriguing. Now, television commercials have evolved and grown to take up almost ¼th of all television.
Now that we live in the age of the internet, companies turned to using popular websites to help advertise. Companies will pay host websites and social media platforms millions to show their ads. For example, Facebook’s advertising revenue in 2014 was at 11.5 billion. Facebook introduced advertising around this time to make it easier for smaller businesses to get their ads out to the people.
Before most videos on YouTube, there is an ad that will play. YouTube often allows the viewer the option to skip the ad if they are uninterested and remain so after 5 seconds. Some ads on YouTube, however, don’t allow you to skip them. This is sometimes due to it being a short ad, but other times, companies will pay thousands of dollars extra to force you to watch the entire thing.
Many viewers simply skip over the ads without paying then any attention. There are times – albeit not many – where if it’s intriguing enough, we will watch the whole thing, which is exactly what companies want us to do. It is their primary goal. Their secondary goal being for you to explore their products and services they offer.
What purpose do they really serve?
Without ads surrounding us constantly, there would be no connection between the producers – those providing the goods and services – and the consumers – that receiving the goods and services. Without ads, we would never know when our favorite store was holding a sale or if the shoes we really wanted were out yet. The urge to shop and save would be gone and there wouldn’t be any way of direct communication between the producers and the consumers.
As much as ads annoy us, they provide a service to us that would be irreplaceable. Ads have always had opponents. Ever since the first television commercial came out, people have complained about them. However, ads, in all of their forms – commercials, flyers, pop-ups, videos, etc. – give consumers the information that the companies deem important enough to share with them.