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If you’re looking for an easy to use editing software designed specifically for online creators on the go, look no further than Adobe’s latest release, Adobe Rush. This neat little app is an all-in-one video editing program that makes video editing, motion graphics, and audio mixing a hassle-free and quick process. Budding influencers, YouTubers, and companies looking to create quick visual content are really beginning to fall in love with this awesome new editing tool. This neat little app can definitely help step your brand up quickly, by churning out fast and professional content that stands out on social media.

As a newbie entering the new and exciting world of Adobe Suite, Premiere can seem a little intimidating. I know from personal experience. It really takes practice to learn what every little icon does, and it’s really time-consuming learning a new software. The easy thing about Adobe products is, once you learn the keyboard shortcuts for one software, they can be used on many other Adobe suite programs such as InDesign and Illustrator. Adobe Premiere is also an industry standard software, with movies such as Deadpool, Gone Girl, and Avatar being edited using this software. So, once you learn it, it becomes a really valuable resource for presenting anything from a class project to an Oscar-winning film.

Still, sometimes Premiere is time-consuming and tedious, often using other software like Audition and After Effects, making it even more confusing for newcomers. That’s why the Adobe team put together Rush. This new editing tool allows the user to go from shooting video (with a built-in camera functionality) to showtime in just minutes. Rush features customizable, and professionally designed motion graphics that will definitely help you stand out from other brands online.

The best part is, it’s totally simple to use, and anyone can step up their content by using the features this app has to offer. A cool new audio mixing feature automatically adjusts the background of music during voice overs so there’s no complex audio mixing on your part and everything can be heard. You can also share your projects immediately to social media such as Facebook, Instagram, and YouTube.  Rush is powered by Adobe Sensei, an artificial intelligence framework that’s built into the Creative Cloud. That way, the latest edit is always at your fingertips. Its files are also compatible with Premiere, so if you need to jump between programs, it’s totally doable.

Rush isn’t free, but it’s awesome and easy to use features make it worth the pricing. For individual use, it starts at $9.99, but depending on your personal needs, investing in a plan with the Adobe Suite gives you more access to other cool software. According to theverge.com, there is also a starter plan which lets the user create an unlimited number of projects (however only three may be exported for free). If you’re interested in purchasing, check out this link to see the Creative Cloud plans Adobe has to offer.

I invested in a student plan with the Creative Cloud, so I will definitely start playing with Rush as soon as I have footage to work with. Our team is busy brainstorming creative content for Instagram and Facebook, so Rush will be so useful in helping our brand stand out, as well as getting that content posted in time for the most viewers to engage with it. What do you think about Rush, are you going to try it out? Need help with any Adobe Products while you’re at it? Give us a shout and we’ll help you through the steps to help your brand stand out! www.magicbirdcreative.com

 

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