5 Inexpensive Ways to Promote Business.

Many people are daunted by the idea of promotion. They just don’t know where to start. Promotion is a very important part of the marketing mix. Many people are stuck at the idea of knowing where to place their ads, how many to put out...

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Color Essentials: Primary

Many people neglect to realize the psychological affect color has on the brain, and the way in which the two interact. Color can be daunting; color can be calming; color can be fun. And, so can color theory. Red is a dynamic color that evokes...

person looking at phone and laptop in lap

Editing with Adobe Rush, what’s not to love?

If you’re looking for an easy to use editing software designed specifically for online creators on the go, look no further than Adobe’s latest release, Adobe Rush. This neat little app is an all-in-one video editing program that makes video editing, motion graphics, and audio...

The Creative Process

You are creative. The most common hinderance to creativity is the belief that you aren’t creative. In the world of outside-the-box, creative thinking, nothing ends the conversation quite like the phrase “I am not creative.” The truth, however, is that everyone has the potential to...

Why are Ads Invading Every Aspect of Our Lives

No matter what you’re doing, as long as you’re alive and paying any attention to your surroundings, you’re going to see advertisements.  They have become something that we are accustomed to in our everyday lives.  Ads have been here for centuries, if not millennium, and...

What is Typography?

You've heard of geography, biology, and zoology, but typography may be something you may not be familiar with. This is a quick crash course on the basics of typography....

How to Use Social Media For Your Business

Social media is an inevitable aspect of modern society. When used correctly, it can boost your reach and attract clients. Your entire reputation as a company rests on social media. It is people’s first impression of you as a company and their reactions matter. You...

Your New Business Needs A Website

Many small business owners pour endless hours into tangible things: the storefront, supplies, furniture and decor, the list goes on and on. However, one of the most important facets of your business is something that you cannot touch: your online presence....