The Creative Process

You are creative. The most common hinderance to creativity is the belief that you aren’t creative. In the world of outside-the-box, creative thinking, nothing ends the conversation quite like the phrase “I am not creative.” The truth, however, is that everyone has the potential to...

Why are Ads Invading Every Aspect of Our Lives

No matter what you’re doing, as long as you’re alive and paying any attention to your surroundings, you’re going to see advertisements.  They have become something that we are accustomed to in our everyday lives.  Ads have been here for centuries, if not millennium, and...

What is Typography?

You've heard of geography, biology, and zoology, but typography may be something you may not be familiar with. This is a quick crash course on the basics of typography....

How to Use Social Media For Your Business

Social media is an inevitable aspect of modern society. When used correctly, it can boost your reach and attract clients. Your entire reputation as a company rests on social media. It is people’s first impression of you as a company and their reactions matter. You...

Your New Business Needs A Website

Many small business owners pour endless hours into tangible things: the storefront, supplies, furniture and decor, the list goes on and on. However, one of the most important facets of your business is something that you cannot touch: your online presence....

Designing Your Business

We're taking a break between series to introduce our co-host: Cody Groce! On this episode, Cody and Evan discuss the marketing essentials for any small business when it comes to social media, websites, and more. ...

Creativity: Population of Two

As we wrap up our series on creativity, Evan and Shirah take a close look at both clients and designers, asking the question, "How can we make this a better working relationship?"...

How To Introduce Innovation In Your Business

Edith Widder (Co-founder, CEO and Senior Scientist at the Ocean Research & Conservation Association) once said, "Exploration is the engine that drives innovation. Innovation drives economic growth. So let's all go exploring." She was definitely on to something when she said this. Innovation is a word...