How to Market Yourself in the Workplace


Looking and applying for a new job can be scary. There are many questions that need answers, like who’s hiring? How to apply? How to stand out to employers? Or, how to excel in an interview? If you want to know the answer to these questions, read more on how to market yourself in the workplace.


Know Yourself


The first thing anyone should ask themselves when looking for a job is who am I? This is not to do some soul searching, but to discover one’s skills and preferences when searching for employment.

A person’s preference and their job skill can narrow down the type of job they are looking for. Someone may have perfect interpersonal and leadership skills. They would want a job where they can be an asset to the company like being a teacher at a school or a leader at a company. A person can be a great benefit to their desired job if they work great under pressure and are good at problem-solving. Know what you want in a company for yourself. Some questions you can ask yourself when searching for a place of employment are:

  • What desires do you want out of the job?
  • Is it part-time? Looking to start a career?
  • Any benefits?
  • Are you willing to travel?
  • What is the location?
  • Hobbies, Languages, Technology interests
  • Workload


Portfolio, etc.


Once a person has found a few great jobs based on their desires and skill set, it is important to present themselves on paper. Many jobs require a cover letter, resume, and reference page. To stand out or go above and beyond, people bring portfolios to highlight their best attributes. Portfolios can include anything from business cards, resumes, cv, references, website images, and other works such as writings, photographs, letters, etc. Many employers are looking for experience. Volunteering, previous job, or skills developed from organizations and extra-curricular activities can be beneficial in boosting a person’s experiences. A resume, CV, reference page, etc. should be professional or fit the tone of the company. It is essential to use wording that glorifies not only your writing skills but what you have accomplished. For example, if you have achieved something use words such as:

  • Attained
  • Awarded
  • Completed
  • Demonstrated
  • Earned
  • Exceeded
  • Surpassed
  • Targeted

For more examples of wording visit the muse.


The Market


Before making adjustments to your resume, cover letter, and other materials needed to promote yourself; the biggest question you may ask is where are the jobs? Many jobs can be found on company websites under the career or jobs page. If you do not see it, do not worry because 20% of jobs are never solicited. If you are interested in finding a position in something of your expertise, go to the contact page, and email a representative from the company inquiring about their hiring positions. A great way of finding a job is about people you know. Whether it’s professionals in the field or friends with internships. Career fairs or attending local events are a great way to network with people. The most common way in today’s society to find jobs is through job searching websites such as or




The main important details about excelling at an interview are what to do before, during, and after. First, confidence is key. In order to feel confident, you should dress confidently. Dress for success by wearing either business casual or professional clothing. If you arrive at the job location and you notice other possible job candidates dressed more casually, it is important to remain business casual. This makes you stand out from the others and this let your future employer know that you are serious about the job.

Always research the company ahead of time. Research the company enough to understand what it is about and what makes you passionate about working there. Researching the company ahead of time will help you answer questions that relate to the job.

Always bring copies of your work. Most jobs require an upload of your resume, CV, portfolio, etc., but sometimes they can become busy and do not get a chance to print out or look through it. It is impressive if the interviewee takes the initiative and bring copies.


Other things to do before and during an interview are:

  • Double check time, date, and location of the job
  • Know how every class, job, or club you were in, could apply to the job
  • Avoid looking at your phone,
  • Avoid checking the time
  • Bring a pen and paper to take notes
  • Clear up social media posts
  • Realize that rude interviewer might be testing your ability to negotiate with rudeness and pressure
  • Avoid conversation about money or benefits in first interviews
  • Always talk positively about old employers
  • Beware of body language and nerves before interviews (you and the interviewer)


After an interview, take 1-2 days to follow up. Send an email or a thank you note. Refer back to things said in the interview that grabbed your interest, express your interest in the company, and thank the interviewee for their time and consideration.

There are many more tips, but these are the most helpful common tips to help you prepare for a job. If you have a helpful tip. Leave a comment. We would love to hear it! Thank You for reading!


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