Marketing in Class Versus the Real World
Experience VS. The Experience inside School.
The experience that you get inside of the classroom is just that, the inside of a classroom what you’ve been seeing for approximately 12 grade years of school. Some universities give you hands on experience, but that’s most likely once a semester. Normally in college the student is trying to be the top grade in that class, so they will isolate themselves in a library just to get that grade which really has no application in the real world. Experience in the marketing world will give you experience dealing with other people, with other clients people that you work for, how to do certain things that clients will ask you instead of write a paper about it, and interest in your future career.
Real world networking VS. classroom networking.
Real client work VS. simulations or games.
Textbook, VS. The Real World.
In the real world you meet with clients to talk about future planning, about personas and the target audience. While in class you would learn about all those things from a textbook. Which there really is no application to use in the real world. The teachers dont make the students go around the classroom shaking hands, and making small talk with all the people in your class. Therefore you don’t become really good at learning the people in your buisiness circle which is what marketing classes should do, but you sit and learn from a textbook, like you have done in every other class.